6 Ways To Boost Website Traffic To Grow Your Business

6 Ways To Boost Website Traffic To Grow Your Business

6 Ways to Boost Traffic to Your Website and Grow Your Business

Unless you’ve been hiding under a rock, you know by now that increasing traffic to your website to grow your business is a no brainer. Having an online presence is probably the best way to spread the word and end up ranking high in search results. There are many tools out there to help you increase your traffic to your business and social media is one of the best methods.

 Social Media Statistics

96% of small businesses use social media in their marketing approach.
Another statistic reported is that finding new customers is a top concern for 66% of small businesses.

Due to the presence of online marketing, the competition has made it tougher to stand out from the crowd. Only 62% of small businesses use both social media and a website (61%) to market themselves according to another report.

I actually thought of writing this post during a recent visit to my local gym. You’ll see the connection in a minute. Using the different social media platforms is like using a treadmill at the local gym. The more you use it, the more results you’ll see over time. The trick is to keep using it on a consistent basis.

I’m sure you’ve come across the usual Monday Motivation quotes or the Wellness Wednesday quotes. These have nothing to do with their business, so, you might be asking yourself, “why are these business owners posting non-business-related quotes out there?” “What a waste of time.”

Ah, but it’s not a waste of their time! There is a method to their madness. Going back to the treadmill analogy, if you are there a lot, you’re inspiring others. You are making your presence known.

Let’s face it, your website is where you want your audience to end up, in order to purchase your products or services, etc. Okay, by now you may be thinking to yourself, “this is a good idea, but who, what, where, when, why, how do I get this done and where do I start?” Good question.

Ways To Boost Traffic To Grow Your Business

Below I suggest the areas that you need to include in your business’s public relations to increase your business brand awareness, exposure, and ultimately increase traffic to your website.

Who – This area pertains to “who” your target audience is. Who is your ideal client or customer? Those are the people you want to speak to in your posts and drive them to visit your website.
What – The “what” addresses the subject or areas that you are an expert in. What topics speak to your target audience and get them interested in your business?
Where – This is the part that puts you online. You should set up business profiles on the following social media platforms: LinkedIn, Facebook, Twitter, and Instagram. You can also include YouTube if it fits with your target audience.
When – There are certain times of the day where people are most likely to be online and therefore the “hot times” that your posts are seen and gain the biggest reach across social media. You can grab my free cheat sheet on the best times to post here.
Why – To increase your brand’s business presence, boost your website traffic and ultimately get more sales by getting you in front of your target audience.
How – By implementing a social media marketing campaign, creating engaging social media posts and scheduling them.

Summary

Following these 6 items will ensure the growth of your online business presence and over time your business brand will grow in being recognized resulting in more traffic to your website and ultimately to more sales. However, keep in mind, you can’t just post here and there or whenever you feel like it. It takes a plan and a consistent online presence to be successful. Yes, it can be a lot of work for a business owner to find the time to do all of this but there is hope.

If you’re a business owner and feel this is definitely a need your business has, iTask Virtually would love the chance to assist you in getting your business online and expanding your audience by developing a marketing strategy and handling your social media management. Click here to set up a free 15-minute consultation and let’s get your business out there and in front of your ideal audience!

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Getting To Know The “Dos” and “Don’ts” Of Facebook Marketing

Getting To Know The “Dos” and “Don’ts” Of Facebook Marketing

It’s always a pleasure to feature guest posts and I’m happy that Janine Henwood has shared her wisdom with us and wrote a post about knowing the “Dos” and “Don’ts” of Facebook marketing! I’m sure you’ll find this to be very useful.

Statistics

About 1.39 billion users are active on Facebook and half of them log in every day. There are 5 newly-created profiles every second and approximately 30 million fan pages belong to businesses. On top of all this, about 1 billion Facebook searches are made every day. (Figures accurate as of February 2019).

Given all the statistics, it is important to use Facebook marketing strategies in order to catch up with the growing number of active Facebook users and fan pages.  

While it is hard for marketers to build loyal followings on Facebook fan pages, knowing the “dos” and “don’ts” is essential for them to see what’s working and what’s not in the field of Facebook marketing.

This article will compile some of the important things to apply and classic mistakes to avoid when you market your business on Facebook.

1. Draw fans by being authentic. Use Facebook to post original content that should not be missed. In the end, let people know what makes your business stand out among the rest.

2.  Value customer service at all times. Satisfied customers keep coming back for more and might also end up recommending your business to their connections. In order to keep them coming back, a Facebook marketer must be able to listen and quickly respond to customer queries.

3. Set-up Facebook fan pages, not profile accounts. Using profile accounts for business is clearly a violation of Facebook policies and a surefire way to get your account blocked. Also, Facebook pages have certain privileges on analytics, ads, and apps that are not applicable in profile accounts.  While Facebook pages can accommodate unlimited fans, profile accounts can only accommodate 5,000 friends/connections.

4. Develop solid posting strategies. Content and consistency are the two main keys to have a firm posting strategy. Identify the marketing goals first then come up with solid posting strategies that can achieve the ideal results.

5. Understand your customer’s needs by getting their feedback. What they will say is important for the improvement of your products and services. There are a lot of ways for them to give feedback. Some of these include:

1.)          Completing surveys

2.)          Responding to posts

3.)          Giving recommendations

Remember that investing time in reading customer feedback is good for any business.

6. Never spam Facebook pages. Spamming people is the worst thing to do in marketing because it can lead to the loss of followers and prospective customers.

It is important to mix up content through sharing videos, quotes, and articles as well as asking questions about particular issues. Content that contains pushy marketing messages is considered spam.

7. Do not measure success through the number of likes. The real basis for having a successful Facebook page is engagement, conversions, and reach. Getting a lot of likes doesn’t equate to having connections. They are built through customer interactions and relationship marketing.

8. Do not be confined to using marketing strategies on Facebook alone. Relying solely on it is effective but integrating it with other marketing strategies on your other social media platforms is more effective.  Doing cross-promotional strategies on various social media networks could expand the content’s reach.

In conclusion, it is essential to apply these “dos” and “don’ts” of Facebook marketing because Facebook is still the biggest and most used social network out there today. If you’d like help with your social media marketing, contact me here for a free consultation. 

janine henwood

About the author

Janine is the founder of The VA Finishing School, an online school & Facebook Group dedicated to helping new & aspiring virtual assistants to build a business they love with courses, resources, and training.

10 Smart Ways Business Owners Can Outsource to a Virtual Assistant

10 Smart Ways Business Owners Can Outsource to a Virtual Assistant

The 10 Ways Entrepreneurs Can Outsource the Projects and Tasks They Hate Doing

As a business owner, you probably have a to-do list that encompasses a lot of little details that are holding you back from the larger more important and demanding projects. Below I list 10 ways the virtual assistant industry can improve your productivity by outsourcing to different virtual assistants.

Most business owners are always running late to meetings, forgetting notes and forgetting to reply to those important emails.

If you’re nodding your head as you’re reading this, then I believe it’s safe to say, as a business owner, you are overloaded with work. Look at your watch, is it 6:30 pm or close to? If you are still sitting at your desk, it might be the time you look into the virtual assistant industry. Being overloaded is not only bad for your health by causing you stress, it’s keeping you from accomplishing the things that motivated you to start your own business in the first place!

Successful Business Owners Delegate

Successful entrepreneurs know they can’t do it all. In this article, I’ve listed 10 essential tasks that any entrepreneur/business owner can outsource. By hiring a virtual assistant you don’t have to be in the office. You can work from your home. a coffee shop or be on vacation. Knowing that some of those pesky dreaded tasks are off your back and are being done will reduce the stress that’s been building up over time. Hiring a virtual assistant like iTask Virtually, LLC, sets your mind free to think of ways you can drive your business forward. Click here for the definition of a virtual assistant.

Ten ideas how the virtual industry can help business owners
  1. Project Liaison between you and other team members. This is a great task to outsource to a virtual assistant. Once you’ve initiated the project, the virtual assistant can manage the team members and the flow of information and keep you updated with daily or weekly reports.
  2. Email Management/Filtering. This is one task that can get any business owner feeling overwhelmed. Your dedicated virtual assistant can filter the important need-attention-now emails from the less urgent ones. They can also set up autoresponders.
  3. Book flights and hotels. Do you travel a lot for your business? A virtual assistant can make all those arrangements for you.
  4. Set-up and manage Social Media Accounts on Facebook, Twitter, LinkedIn, Pinterest, Google+, Youtube. We all know that having a presence on social media is a must when running a business in today’s technological world.
  5. Call clients and book appointments. Not only does having a virtual assistant do this save you time, it makes you look more professional too.
  6. Transcription service, such as transcribing voicemail, video or audio, podcasts etc. Typing up these notes can be very beneficial when reviewing for meetings, etc.
  7. Client/customer follow-up. For example, a virtual assistant can send out thank you emails, happy birthday emails or cards, etc.
  8. Research can take a lot of time; why not let the virtual assistant do the research for you?
  9. Create a WordPress site, write and manage blogs.
  10. Press Releases. Write and distribute them.

I can go on listing ways hiring a virtual assistant can help your company grow but I think the ten I listed will do for starters. Remember a virtual assistant is just that – virtual. They remotely assist you so there are no overhead costs weighing you down.

Don’t be tied down to things you’re not sure about or don’t have time for, outsource it to a virtual assistant that knows how to manage the details behind the scenes for you. Create the time and space you need to get your company looking professional and keep that forward momentum flowing. Try it today! Click on the Set Appointment tab on this page and let’s talk about freeing up your time!
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Passion

Passion

iTask Virtually has done an amazing job on designing and placing my Hunting Safari Company on Facebook. They are passionate about their business. My business has actually boomed since they have done the promotion. I can wholeheartedly recommend them to all who want their work done by their Company. This I can say is the full package deal a team full of cutting-edge talent, dedication and passion for the web, Facebook & all types of business designs and development. What I experienced through their commitment is that they always maintain what they do, when they see that there is no activity (Facebook) they let you know & try something new to make it more attractive. They really do a great job!

Dennis Sinclair – Managing Director

https://www.facebook.com/IzingonyamaAfricanHuntingSafari

Beneficial

Beneficial

“Marion works diligently to help my business grow. She is always looking for clients, products, and opportunities for my business even when not “on the clock”. Her marketing skills and social media experience have proven very beneficial to my growth. I highly suggest you give iTask Virtually a call today!”

Bob Welch– Owner, AIP